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Colenco Ltd. took part at Western Balkan Regional Commercial Conference and Business-to-Business Event

Mr. Nikola Bitrak CEO of COLENCO Ltd. was invited and took part at the conference as panelist on the conference titled “New path and opportunities: Western Balkan in relation to USA”, which was held on 2. of November 2022 in the premises of Economic Chamber of Republic of Serbia in Belgrade,

The event was organized within the framework of the largest trade mission of the US Government in 2022 (this was the first official visit of a large business delegation in the last 5 years), which consists of over 25 largest American companies from the IT and energy sectors.

This year, the American trade mission aims to get to know the region of the Western Balkans in more detail, and to gather in one place the key economic decision-makers – the Chambers and business communities of the 6 economies – to identify business opportunities and through bilateral meetings to find potential business partners in the Western Balkans region.

In the plenary part of the conference, regional experts and participants from the US had the opportunity to discuss their plans and how to face, adapt and respond to new global trends in the IT and energy sector, providing a clear image of the current outlook on the market and future opportunities for cooperation.

Topics that were discussed are:
1. The overview of the Western Balkans ICT market
2. Western Balkans R&D in ICT
3. Western Balkans startup ecosystem
4. ICT value chains in the Western Balkans
5. Challenges and area for improvement in the IT sector
in the Western Balkans
6. How to overcome employment issues in the IT sector
7. Development of Digital skills and Smart specialization
in the Western Balkans
8. Conclusions

The event brought together more than 160 regional companies and 27 global US companies such as Amazon Web Services, Oracle, IBM, Cisco, Motorola, and others.


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